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Shuvaloff What It Costs About Next Steps
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I Manage Paid Ads the Lean Way

Honest management of Google Ads, Meta, LinkedIn, Reddit and Microsoft Ads.

No bloated teams, no hidden markups, no reports for the sake of reports. I often work with businesses that have a solid product and a limited budget but are not sure how to make the most of it.
What It Costs →

25+ Years

In online advertising & web analytics

Zero BS

If I don't use it, I don't offer it

T-Shaped

PPC + analytics + landing pages in one person

My Track Record Speaks for Itself. You Can't Hide 25+ Years.

Case studies are included below. They don't tell the full story, but they're the industry standard.
Andrew Shuvalov

Andrew Shuvalov

  • In internet advertising since 1999 - from PPC to BigQuery & end-to-end analytics.
  • T-Shaped: PPC (Google Ads, Meta, MS Ads, LinkedIn Ads, Reddit Ads etc) + web analytics (GA4, GTM, BigQuery) + landing pages / CRO - all in one.
  • Full cycle: traffic → analytics → CRO

The Problem With Most PPC Help

  • Agencies have 20+ clients per manager. Yours is not their priority.
  • Freelancers disappear when things get hard.
  • Everyone runs "experiments" — with your money, not their own.
  • You get a PDF report. Not an explanation. Not a plan.
What It Costs →

I Treat Your Budget Like It's Mine

A few principles I work by.

Honest platform selection

Sometimes Google Ads isn't the right answer. I'll tell you that upfront, before you spend a dollar.

Cheaper experiments

I test hypotheses with minimum viable budgets. No $1,500 "learning phases" on guesswork.

Analytics-backed decisions

I use the same GA4 + BigQuery stack I build for clients. Every optimization is data-driven, not intuition.

Full cycle

From choosing the right platform to launching, optimizing, and scaling. One person, full picture.

I Work Across All Major Ad Platforms: Google Ads, Meta, LinkedIn, Microsoft Ads, and More

  • No vanity metrics. I focus on ROAS, CAC, CPL, and CPA.
  • Budget increases only when performance data supports it.
  • No ads without proper analytics in place.
  • If I spot conversion issues on your site, I'll flag them and show you how to fix them.
What It Costs →

A Few Case Studies

Case studies don't capture everything, but they show the approach.

Targeted B2B leads: digital agency. B2B agency services attract expensive, low-intent traffic when targeted broadly. I skipped the generic terms and went straight for searches that signal active vendor evaluation.

Lean market entry: educational toys. Entered a competitive e-commerce category without burning through budget on untested demand. Started with a narrow set of search queries, confirmed real purchase intent, then scaled only after the numbers proved out.

Simple Pricing

No long-term contracts required. Work with me as long as it makes sense for your business.

$600/mo Minimum (15% of Ad Spend)

Have a smaller budget? I work with early-stage startups too. Pricing for market validation experiments and low-budget tests is flexible and depends purely on the scope of work.

Get Started →

Next Steps

Simple process, no hidden steps.

1. Send a Request

I'll get back to you by email. We'll discuss your business, goals, current setup, and whether paid ads make sense right now.

2. Payment

Upfront payment. Simple, clean, no billing cycles. I start right away.

3. Audit or Setup

If you're already running campaigns, I audit what's working and what's wasting budget. Starting from scratch? I build the account structure from the ground up.

4. Launch & Optimize

Campaigns go live. Ongoing adjustments based on real performance data. Bids, audiences, search terms, ad copy. Nothing changed without a reason.

5. Report & Plan

You get clear conclusions, not just numbers. Every report includes what happened, why, and what comes next.

Ready to Get Started?

Tell me about your business. I'll respond with honest feedback, not a sales pitch.

100% Privacy. Zero hard selling.